Listen, I’m certainly no expert when it comes to growing a massive Instagram following (I prefer focusing most of my efforts on Pinterest), but I like to think I’m pretty savvy on the technical side of running the show behind the scenes. Most days I’m juggling multiple Instagram accounts, on top of everything else, and I would be absolutely lost without the tool I’m about to share with you.
Lately I’ve been seeing a ton of people ask about the best planning and scheduling apps for Instagram, whether they intend to schedule content for themselves, their businesses, or their clients. After throwing my two cents into countless Facebook threads, sliding into a questionable number of DMs, and adding comments to posts on Instagram, I figured I’d tell you about my secret weapon in this blog post to make all of your lives (and mine) a million times easier.
I kid you not when I tell you that every time I mentioned this tool in a social media thread or DM, no one else knew it existed (at least for Instagram). Most people were suggesting other apps and I wanted to scream to all of them that they were seriously missing out — there is something much, much better that you can use other than your average planner app.
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If you’ve been here before, you might remember this post where I talked about using Tailwind to take your Pinterest game to the next level. Well my friends, you can use that SAME tool to master your Instagram skills, too and save yourself so. much. freaking. time.
Besides how much I love all the features Tailwind has to offer in conjunction with Pinterest, I am equally as obsessed with the features they have for Instagram. Here’s what you need to know:
I remember being SO frustrated by other apps and their “scheduling” features that really weren’t scheduling features at all. They required you to approve before your photo published to Instagram, and often made you paste in your pre-written caption before your image went live on your feed. Other apps claimed to have a scheduling feature when really all they did was send you a notification reminding you it was time to post. What the hell is the point of that!? If you’re going to schedule something, you’re going to want it automated, right? Well, this is where Tailwind comes into play.
With Tailwind, you can upload your content to post directly to your Instagram without having to deal with pesky reminders or extra steps — but Tailwind will also give you the most optimal times to post so that your photo goes live when your audience is actually looking at your account. You can even add additional time slots that are suggested by Tailwind to make sure you’re reaching your audience at the best time.
Smart Hashtag Finder
I don’t know if there’s a truly legitimate confirmation yet (there’s lots of speculation though; everyone has their own opinion), on whether or not it’s best to include hashtags in the caption or comments section of an Instagram post. I always opt for the comments because I think it makes things more organized and visually appealing, but regardless, Tailwind makes it nearly effortless to find the BEST hashtags to use in each of your posts.
All you have to do is upload your photo, start typing your caption, add a hashtag or two and Tailwind will automatically start suggesting the best hashtags to use for your photo. You can even see how many people are using that hashtag. I can’t tell you how many times I scheduled a photo and started adding hashtags only to realize I wasn’t choosing the best tags. Tailwind shows you a ton of possible hashtags in a few different formats that are color coded according to usage.
To really break it down for you: orange hashtags are highly competitive, meaning there are likely millions of others users adding the same hashtag, so it’s very possible that your photo will get lost in that feed if you use that particular hashtag. The green hashtags are the best way to go — light green hashtags are categorized as “good” and dark green hashtags are categorized as “best.” Grey hashtags are specific to your niche, and usually come up if you’ve been using the same hashtags over and over even before you started using Tailwind. I have yet to find another tool that suggests hashtags more effectively than Tailwind.
The Desktop Feature
Another thing I love about Tailwind is that it’s not only available as a mobile app, but it can be used on a computer as well. A lot of the scheduling apps we are so familiar with aren’t able to integrate beyond a mobile device. I personally do a lot of computer work, and only use my phone to check up on social media, so this is a huge seller for me. I can easily create my social media graphics in Canva or Illustrator and directly upload them to Tailwind in order to schedule them out.
Pin From Instagram
Since Tailwind is also a Pinterest scheduling tool, you can choose to schedule pins directly from your Instagram. This means more people could potentially see your Instagram by coming across your images on Pinterest. Keep in mind that it’s best to pin photos that have a text overlay of some kind as these perform better than images of faces, scenery or flat lays that don’t include any text. In order to pin an image from your Instagram to Pinterest you have a couple options:
When uploading and scheduling a new photo for Instagram, you can choose to cross-post to Pinterest. If you already have an account with Tailwind for your Pinterest, you can sync your Instagram account, navigate to the sidebar, select “Pin from Instagram,” and Tailwind will pull up your feed so you can choose an image from there. They really make it so easy!
In all the apps I’ve used to manage multiple Instagram accounts over the last couple of years, Tailwind takes the cake over and over again. If you’re ready to work smarter — not harder — and make your life so much easier, you can sign up for your free trial with Tailwind here that is good for your first 30 scheduled Instagram posts, or first 100 scheduled pins. I promise you won’t regret it!