Why Canva is a Necessary Tool for Pinterest (Free Templates Included!)

I’ve been obsessed with Pinterest for many years, but about a year ago I started realizing just how powerful this platform is for bringing traffic to my blog and business websites. I’ve spent countless hours combing through tons of studies, articles, blog posts, courses — you name it — and finally, after a lot of experimenting, developed a system that works best for my brands and brings me consistent website traffic on a daily basis.

free templates to create pins in Canva

While there is a lot to talk about when it comes to using Pinterest to increase your website traffic (some of which I talk more about in my free five-day workshop), one of the tools that I simply cannot live without when it comes to using Pinterest is Canva.

Canva is an online tool that I use to create all of my blog and Pinterest graphics. I have a Canva for work subscription, but you can also sign up for a free account if you don’t have one already. Not only does Canva provide canvas sizes that are already perfectly formatted for Pinterest, but they also have pre-made templates to choose from if you’re not feeling super creative, or simply don’t have the time to create your pins from scratch.

I’ve spent a lot of time playing around with different styles, colors, fonts and images to create pins that convert (meaning, pins that get actual clicks through to my website, not just impressions or saves), and have learned a lot about what works well, and what doesn’t work so well.

To help make your life a little easier, I created 10 Pinterest templates for you to use with Canva. All you have to do is click here to grab them for FREE! There’s even a quick tutorial I’ve recorded for you so you can see how to customize the colors, images and text to fit your brand.

free pinterest templates for bloggers and business owners

When creating your pins or using the templates I’ve created for you, there are a few things to keep in mind:

  • Always include your website URL or logo somewhere on the pin so users know the source of the image

  • Add a soft call to action as a text overlay (the words you see on the image) to entice users click through to your website. You want to include just enough information on the pin that will grab the attention of your audience, but not too much information that they’ll just save it or scroll on by.

  • Experiment with colors and typography styles that suit your brand but also appeal to your audience. Not sure which colors or typography combinations work best? Create a few different options, publish them to Pinterest, and track their analytics over the next couple of weeks to see which pins are performing better than others. Use that information to help you create your future pins! Remember to focus on the number of clicks your pins are getting, not the impressions.

  • Use stock images from Unsplash or the ones in Canva to spruce up your pins. You can do a quick search within Canva or on Unsplash to find your images.

  • Don’t forget to utilize pin descriptions! Please promise me that you’ll never leave the description box blank! This is a great area to really optimize your pins for search. You’ll want to include a couple complete sentences with keywords to target your audience (avoid stringing a bunch of keywords together in random order) and don’t forget that you can utilize up to 20 hashtags in your descriptions.

    Quick tip: If you’re not sure which keywords to include in your descriptions, enter in a couple words in the search bar on Pinterest that are relevant to your brand and see what comes up!

If you want to learn more about how to use Pinterest to drive traffic to your website, you can sign up here for my free five-day Pinterest workshop. In this training, we take a deep dive into your brand and I lay down all the basics you need to know to get started with Pinterest. Plus, I’ve included some free bonus goodies in the training to help you get the most out of the lessons! If you have any questions about your templates or the free workshop, you can join the free virtual community here and get in touch! Happy pinning!

xxElizabeth

how to install and upload new fonts in canva

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I’ve talked about Canva many times before. I truly believe it is a necessary tool to utilize for your blog or business, especially if you don’t have the time, money, or patience to learn PhotoShop. Canva is so easy to navigate, and they offer thousands of pre-designed templates that you can customize to kick your website up a notch. If you are feeling creative, you can create your own graphics from scratch and use their endless catalogue of design elements to create some beautiful designs. This post is not sponsored in any way; I simply just love this tool and want to recommend it to anyone and everyone running a business or a blog.

Today I have a new tutorial for you about how to install and upload free fonts to take your designs to the next level. It is SO simple to do this on Canva and takes just a few minutes.

The crucial components to this process are the fonts. Finding free fonts for personal/commercial use can be a bit tricky sometimes, but my favorite resource I’ve found so far is this one from Blog Pixie. I use those fonts for pretty much every single design I create in Canva. I’ve added a board to my Pinterest with a collection of resources for other great free fonts you can incorporate into your graphics, but Blog Pixie’s fonts are a great place to start.

I hope you find this quick tutorial helpful for your designs — if you have any questions don’t hesitate to reach out!

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how to create a drop shadow effect in Canva

About a week ago a subscriber on my Youtube channel asked me about creating a drop shadow effect for text elements on Canva. While the graphic design site doesn’t explicitly offer drop shadowing as an option when customizing text, it is possible. Creating this effect just requires a bit of thinking outside the box and getting a little creative with what Canva already allows you to do.

Once you have a graphic put together, manipulating the text is pretty simple. It’s somewhat tricky to explain, so the quick video below shows you exactly how you can obtain this design in just a few minutes.

If you have any suggestions for additional tutorials you’d like to see regarding Canva, please let me know! I have a few posts and videos planned, but would love to hear from you guys what you need a little extra help with!

how to resize graphics in canva

If you’re a Canva user, I have MAJOR time saving tip to share with you. When I first started using Canva to create my graphics for my blog and business, I would spend so much time redesigning something I already created just because I wanted to have it fit a particular canvas size for each social media platform I was posting on. Little did I know I was wasting SO much of my precious time. Time that I really didn’t have then because I was still working my 9-5 as a burnt out Kindergarten teacher.

In this new tutorial I show you how you can resize your creations in just a few clicks — a massive time saver and headache prevention method. After just a couple minor adjustments, you can have several graphics ready to post to ALL of your social media platforms. Like all of my Canva tutorials so far, it’s super easy, quick, and efficient. Check out the video below to see just how easy it is!

how to find pre-made templates in canva

Is it obvious I’m obsessed with Canva? I got a question from a subscriber recently about how to find pre-made layouts in Canva, so I figured I would show you exactly how you can find beautiful templates without having to do much. For those of you who simply just don’t have the time to spend designing your own graphic from scratch, this is the tutorial you really need to see. Heck, even if you do have the time but are just having a bout of creator’s block, this is for you. Sometimes I even browse through just to get some inspiration for my graphics.

Whatever reason you may need to use their layouts, they’re super helpful. I even showed you how you could customize the pre-designed layout by simply making easy adjustments to the text and altering the color of a single design feature to reflect your brand a bit more. This time-saving tutorial is below!

how to upload custom pins to pinterest

In my last post, I showed you how to create your own custom pins using my favorite graphic design program, Canva. As easy as that is to do, it’s even easier to upload that graphic to your Pinterest once it’s ready to be linked to your blog post, business website or YouTube video. Below you’ll find the short tutorial on how to upload your pin, link it to your platform, and write a description before posting it to a board of choice on your Pinterest account. As usual, feel free to reach out if you have any questions!