Pinterest is the hidden gem of online marketing. I spend a lot of time talking about it here and over on Instagram because I fully believe you can use it to your advantage to grow your blog or online business. People are really starting to catch on and are understanding just how powerful this tool can be.
When I started my first business I had such a difficult time coming up with an effective marketing strategy that would convert to more website traffic, new email list subscribers and consistent sales. When I started blogging again I had the same issue. I started reading about Pinterest, combing through research studies, courses, ebooks, blog posts — you name it — and also did some experimenting on my own. Before we get into how I grew my Pinterest views from 0 to 120,000+ let’s touch on some important things you need to know:
First of all — what is Pinterest anyway?
Contrary to popular belief, Pinterest isn’t just for finding DIY’s, creating vision boards or saving recipes that you may or may not attempt to recreate. It’s a place to collect information, shop, and get new ideas -- and for us bloggers and business owners, it’s a space to grow our website traffic and increase brand awareness. It also is NOT a social media platform or social networking site. While you can follow other users and comment on their pins, it’s not meant to be social the way that Instagram and Facebook are.
How can you use Pinterest to grow your brand?
One of the first things you should do to use Pinterest to grow your brand and increase your website traffic is sign up for or convert your personal profile to a business account. In The Pinterest Project course I’m launching soon, I tell you why this is so important and show you exactly how to do it. You can sign up to get on the wait list for the course here. In the meantime, just know you should have a business account before you do anything else.
Once you have your business account set up, you’ll want to make sure your business name and profile description are optimized. Optimizing areas of your Pinterest profile just means you’re using relevant, searchable keywords that will (ideally) attract your target audience to your profile, boards, and pins. In the course, I go into detail on how to optimize your content, what works well, and what doesn’t work so well.
The next thing you should be do is create boards that are related to you niche. If you’re a health and wellness blogger, do you really think it makes sense to include boards filled with pins of your dream wedding? You know the right answer to this question.
From there, you’ll want to start creating pinnable images in something like Canva, so you can upload them to Pinterest, link back to your website, and create an optimized description that will attract your target. Again, I’ll show you exactly how to do this in the course! It’s so much fun to create these images, and doesn’t take a lot of extra time. Ideally, you’ll create 3-5 different images per blog post, freebie, or product/service. Eventually you’ll want to pay close attention to your pins that are performing well, and refresh any pins that aren’t bringing traffic to your website. I’ll get into the specifics of this in another post.
How I Grew My Pinterest from 0 to 120,000+ Views
Aside from converting to a business account, here’s what I did to grow my Pinterest views in a very short amount of time:
I got clear on my target audience and my brand’s mission — my target audience primarily consists of other female creatives who want to learn more about creating or growing an online brand. My target audience also wants to know about some general lifestyle topics like time management, living at home in your twenties, and quick makeup routines for busy women. Get to know your audience. Figure out what they’re searching for. Ask yourself what problems they might have and determine how you can help solve those problems. This not only helps dictate your blog content (or the direction of your business), but also helps determine how you will structure your Pinterest profile.
I optimized my business name and profile description — you should be including searchable keywords anywhere that you can, especially in your business name and profile description. A business name that simply states the name of your blog isn’t going to be as effective as saying something like:
Elizabeth | DIY Your Blog or Online Business
As far as your profile description is concerned, you want to give your audience a better idea of what your brand is about, while still including those keywords. For example, rather than writing that I’m an “East coast almost thirty-something girl” I would say:
Former teacher turned Pinterest strategist, blogger and entrepreneur, helping other women grow their online brands.
See the difference there? Optimize, optimize, optimize.
I created boards related to my niche and optimized their descriptions with searchable keywords — I eliminated any and all boards that didn’t fall within my niche. If I was having serious issues separating myself from certain boards, I simply made them ‘secret’ or archived them so that I could still have access to what I pinned, but they would be hidden from my audience. I then started creating boards that directly related to my niche.
Every time I talk about Pinterest, I talk about optimization — and that’s because it’s such a crucial factor in setting up proper Pinning practices. Business name? Optimize it. Profile description? Optimize it. Board Description? You guessed it, optimize it. Add complete sentences that include those searchable keywords so users can find your boards, find your pins, and find your website.
4. I started re-pinning content that related to my niche before I had enough of my own content to pin — There’s some speculation surrounding re-pinning. Should you do it? What happens if you don’t do it? Can you really just solely pin your own content? I’ll answer all these questions in the course, but just know that if you’re new to Pinterest or are a new blogger or business owner that doesn’t have a ton of your own content just yet, you’re going to need to start building up your profile a bit by re-pinning content that falls within your niche. This will help bring users to your profile, and in turn, increase your monthly views and engagement rate.
5. I created pinnable, branded images in Canva to go with my blog posts — I have a very special place in my heart for Canva. They’ve made it pretty much effortless to create viral-worthy images to upload to Pinterest. They even have dimensions that are already sized appropriately for Pinterest users, and if you’re lacking in the creativity department (or just feeling lazy or a bit lost), they have tons of beautiful templates to help you get started. You’ll want to make sure you’re using appealing colors, easy-to-read fonts, and providing your logo or website somewhere on your pin. You can sign up and get started with Canva for free here.
6. I optimized descriptions of pins and linked them back to my blog posts — Just as I mentioned before, you’ll want to optimize the description of your pins as well. Use searchable keywords that describe what your pin links to, and leave a soft call to action that will entice users to click on your pin to find out more information. Using a few hashtags at the end of your description is helpful too, but only on new pins. There’s no sense in going back to add hashtags to older pins that have already been floating around for a while.
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7. I scheduled content on Tailwind — if you’re familiar with my blog, you know how much I love Tailwind. Seriously, the word love doesn’t even begin to describe how I feel about this Pinterest-approved scheduling tool. For me, it’s helped keep me sane because it ensures that I’m scheduling images to go live at the most optimal times. I can literally schedule out weeks worth of content, and don’t have to spend time aimlessly and manually pinning on Pinterest. The thing about Pinterest is they favor consistency over pinning a ton of content all at once at random times. Plus, Tailwind provides you with incredibly helpful insights to better structure your Pinterest strategy. You can test out Tailwind for free up to your first 100 scheduled pins here.
8. I utilized Tailwind tribes — another perk to using Tailwind is joining tribes. You can join tribes relevant to your niche and find other images to re-share onto your own Pinterest boards. It really is a team effort in these communities — you share an image, and share at least one other image from another user. I noticed my views skyrocket after joining a handful of tribes, and really attribute this practice to a lot of the growth I experienced.
9. I started sharing more of my own content, and less of others’ — once I had plenty of my own content to pin, I stopped re-pinning a lot of other users’ content. You don’t want your Pinterest audience to leave your profile and go to someone else’s website, right? You want them going to your page! Although this is somewhat unavoidable in the beginning, as you build up content on your website and create fresh pinnable images, you won’t have to rely on other users’ content so much. I’ll talk more about this in great detail in the course, so if you’re a little confused, don’t worry! And please — if you’re seeing somewhere that there is a specific “ratio” to follow when pinning your own content vs. re-pinning other users’ content — don’t listen to it. Tailwind conducted an interview with Sarah Hoople Shere (who is Head of Product Marketing at Pinterest) that debunked this ratio myth!
10. I kept tabs on which pins were performing well, then refreshed others that weren’t doing as well — Pinterest and Tailwind give you access to important analytics that allow you to better understand your audience and how they’re interacting with your pins. I always recommend studying these analytics to see what is working really well. If you have a pin that is underperforming, see what you can do to change it (by creating a fresh pin in Canva), and upload a new batch of fresh pins linking to that same post, product, service, or freebie.
Have you started using Pinterest for your brand yet? Do you want a little help? Send me an email at firstname.lastname@example.org with the subject line ‘Pinterest Help’ and we can set up a consultation! If you’d rather wait for the course, you can pre-enroll here!