10 Tips for Using Pinterest to Grow Your Brand
When I launched my first business (and relaunched this blog), I had no idea how to market my brand or get more customers to my online store.
I wasn't seeing my efforts on social media convert to sales, subscribers, or readers — and on top of that, I was beyond frustrated with the ever-changing algorithms that made it so hard to grow an audience on social media. I knew I had great content that others would love, but I just couldn’t seem to get their attention.
I realized I had to start thinking outside of the box and shake things up to reach my audience — that’s when I found out I could be using Pinterest to market my brand and get more traffic that would actually convert to paying customers, clients, and email list subscribers.
After months of research, experimenting and content creation, I finally put everything I did to skyrocket my site traffic into one place: this comprehensive course is a step-by-step guide to Pinterest marketing, and today I’m sharing 10 tips from inside that digital course to help you learn how to use Pinterest to grow your online brand.
Tip #1: Know your audience
As with anything related to growing an online brand, you need to be very clear on who you are speaking or selling to. Knowing your ideal customer, client or reader will help dictate your pinning practices and ensure you are creating content that reaches your target. If you need some help getting clear on your target audience or target market, you can check out this post here.
Tip #2: Make sure you have a Pinterest business account
I often get asked why it’s necessary to sign up or convert to a business account if you can just pin content directly from your website to a personal profile. Honestly? That’s a fair question -- but every time my response is the same:
It connects your profile directly to your website and social media
It allows you to create and upload multiple optimized pins
It unlocks important analytics that will allow you to get the scoop on your audience
It allows you to promote existing pins (if you want to go that route)
You’ll be able to optimize your profile so your audience can find you more easily
It’s completely free
Tip #3: Use Canva to create your pinnable images
I love using Canva for creating all sorts of graphics for my blog and social media accounts, but it’s also an amazing tool for creating your Pinterest graphics too. They have a template size that is already perfectly formatted for Pinterest, so you won’t have to worry about resizing the image. They also offer a variety of beautiful pre-made templates to work with if you don’t want to create something completely from scratch. You can also grab 10 free Pinterest templates here to help get you started.
When you’re creating your pins you want to keep a few things in mind:
Vertical pins perform best, so you should use an aspect ratio of 2:3 or at least 600x900 px
Lifestyle images perform better than images with faces
Pins with text overlay typically perform better than those without
When adding text, include a soft call-to-action on the image. This encourages users to click on the pin, bringing them to your website
Add your branding to your images -- include your logo and/or website URL
To create your pins in Canva, you can take a look at this tutorial, which is also included in the free workshop, but there’s a much more in-depth version inside the marketing course!
Disclaimer: This post contains affiliate links. I receive a small commission if you sign up or purchase through my link at no additional cost to you. Thank you so much for your support!
Tip #4: Stay active + consistent
Pinterest rewards consistent users. If you stop using Pinterest, or take a break from pinning, you’ll likely start to see your views and traffic conversions decrease. It’s true that pins have a long life span, so older pins can still bring traffic to your site long after you publish them, but it’s important to keep up with your pinning practices to keep traffic coming in. You can choose to pin manually or you can use my favorite, Pinterest-approved scheduling tool, Tailwind, to run things on autopilot.
Tip #5: Take advantage of Tailwind
As I mentioned above, Tailwind is a Pinterest-approved scheduling tool you can use to grow and automate your pinning practices. In one of the course modules I go into all the details about Tailwind and how to use it, but you can find some information here or inside the free workshop. I credit a lot of my website and Pinterest growth to Tailwind; it’s taken a lot of the pressure off me and has helped me save so much time by being able to batch out my pins. I’ll usually take an hour or so every couple of weeks to create images and upload them to Tailwind; as a result I have weeks worth of content scheduled and ready to go.
You can sign up for Tailwind here to get your first 100 scheduled pins for free! I highly recommend this tool for anyone who is serious about using Pinterest marketing to grow their online presence.
Tip #6: Create multiple pins per post or offer
No sugar coating here — one single pin isn’t going to cut it. You can’t expect to publish one pin and see a difference in your traffic. Sure, there’s a chance that pin could go viral, but to significantly increase the chances of your pins converting to traffic, you need to put multiple pins out there. For this practice, I like to follow the “3-5 rule.”
All this rule means is that for every new blog post, product, service, or other form of content you create, you should also create at least 3-5 pins to go along with it. These pins should vary slightly in color, fonts, and written text in order to see which types of pins get the most engagement. This task is easily accomplished within Canva, which is where I recommend creating your pins.
Tip #7: Create at least one board for your own content
Include at least one board that houses only your own content. This should be the very first board on your profile so your audience can easily access all the pins you’ve created that link back to your website. If you offer multiple products or services, you can certainly create more than one branded board. Just remember that this board will not contain any pins from other users -- just your own content.
In addition to that, when you’re pinning -- whether you choose to do so manually or within Tailwind -- you can pin the same images to multiple boards. However, you should avoid pinning the same images to the same board as it can look spammy.
Tip #8: Optimize your pin and board descriptions
When you upload your pins to Pinterest you want to make sure you utilize the description box. When drafting your description there are a few guidelines to follow here:
Tell your audience what they will find when they click on your pin by using complete, descriptive sentences. Avoid ‘keyword stuffing’ (using strings of keywords in random order)
Incorporate hashtags. This is where keyword research will be helpful! Include relevant hashtags on new pins -- you can add up to 20 per pin, but Pinterest will limit the number of characters you can use in your descriptions
Include strong calls to action like ‘read more to find out how…’ or ‘learn how you can…’, etc. to further entice users to click through
To find out which keywords you should use in your description, use the search bar in Pinterest to guide you. I explain in great detail how to do this inside the training, and show you step-by-step how to upload your pins and craft your descriptions for both your pins and your boards.
Tip #9: Keep an eye on your analytics
In order to access your account’s analytics you must have a business account with Pinterest. You’ll want to pay close attention to your analytics to see which pins are performing best with your audience. In the training, we go into great detail about Pinterest analytics, but for now just know that you’ll want to focus on the number of clicks your pins are getting, versus the number of impressions. While you may notice your number of impressions can be high, your ultimate goal is for users to save and click through to your website, so don’t get caught up in that very first number. When you pay attention to your analytics, you can then use that information to influence how you’ll create your future pins.
Tip #10: Refresh old pins overtime
Along those same lines, your analytics will help you determine how and when you should refresh your older pins to boost engagement. If you have underperforming pins from a few weeks or even a few months ago, it might be time to create a fresh set of pins. Take a look at your best performing pins and use that to guide you. You should never delete old pins -- just simply create new ones! Even for your higher performing pins, it’s always a good idea to create fresh pins later on to keep bringing traffic to your website.
For more tips and step-by-step tutorials on how to use Pinterest to market your online brand, check out the new course here.
Do you use Pinterest to grow your brand? Let me know!