One of the biggest mistakes I made as a blogger and a business owner was not setting up my e-mail marketing before I launched. Instead, I scrambled MONTHS later to learn about e-mail marketing and struggled to get people on to my e-mail list, making it even harder to get eyes on my websites. I don't want you to make the same mistake I did, so I'm showing you how you can start setting up your e-mail list before you launch your blog or business website. Already launched? No problem! You can still learn how to set up a landing page to start gaining subscribers ASAP.
For those of you who tuned into my webinar or purchased my Ultimate Guide to Blogging Ebook, I talked about how important it is to get ahead of the game and set up your e-mail marketing well before your launch date. Unlike social media, e-mail marketing allows you to directly connect with your audience. With its famously frustrating algorithms (especially Instagram), your social media content is not always showing up in front of your followers the way you'd like it to be. Whether you have 1,000 or 100,000 followers, a lot of people are missing out on your posts! With e-mail, however, you can reach out to your audience whenever you want and even automate e-mails in advance so you don't have to constantly be creating new content.
So what do you do if you haven’t launched your website yet? Simple. You create a landing page that will direct your audience to a sign up form where they can enter their information. I always create my landing pages and e-mail campaigns through MailChimp. This e-mail marketing platform is free up to 2,000 subscribers, is fairly easy to navigate, and gives you just about everything you need to get started. I recommend signing up and familiarizing yourself with the user dashboard before you jump in, but to get you started I have a tutorial below where I show you exactly how to set up your landing page so you can start collecting subscribers. If you want to stay updated, receive special announcements, discounts on services and download 40 FREE Instagram highlight covers, you can sign up to grab a spot on my e-mail list here.
Although I mention it in the tutorial, I need to emphasize the importance of offering some sort of opt-in freebie — or incentive — for your subscribers. Personally, I only give out my e-mail to brands/bloggers that either (1) already provide something of value (usually in the form of pre-existing content); (2) offer a free incentive that could be beneficial to me; or (3) offer sale/discount for signing up. Your freebie (or incentive) could be anything you think would be valuable to others. Think about your niche, your audience, and the content you have (or will have) on your blog and decide on your freebie from there.
If you have any questions after watching the tutorial, always feel free to reach out! I’ll be adding more posts on e-mail marketing in the coming weeks!