Pinterest Basics: Why You Should Set Up a Business Account + How to Do It
I’ve talked about Pinterest quite a few times now. If you follow me on Instagram, you might have seen me talking about utilizing this amazing visual search engine to increase your blog traffic or grow your business.
When I get asked by clients, friends or followers how to increase their blog traffic my number one recommendation is PINTEREST.
Not your personal Pinterest account but a Pinterest BUSINESS account. Setting up a business account will not only allow you to create viral-worthy pins that link your audience back to your website, but it will allow you to monitor your Pinterest analytics. You’ll be able to see how your pins are performing and which ones are being saved and how many people are clicking on them to go to their original source.
Once I switched over to my business account and started creating my own pins, my blog traffic more than TRIPLED in just ONE month! I’ve been tracking my blog’s analytics daily, and a majority of my traffic comes from Pinterest every. single. day.
Why is this important? Increased traffic means more eyes are on your blog. More eyes on your blog helps you build up a loyal community, which also comes in handy when you start to monetize your blog or create your own products. Pinterest has even become a way for people to make money by utilizing affiliate links (more on this later).
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It is so easy to set up a business account on Pinterest — it literally takes no more than a few minutes. You’ll have two options — either create an entirely new business account or simply upgrade your personal account to a free business account. Once your account is set up you’ll want to start creating boards, repinning content and creating pins for your own content and uploading them to your Pinterest.
I make all of my pins using Canva which is a free (or paid, whichever you choose to sign up for) design program that allows you to easily create your own graphics. I’ve created a full tutorial for you below on how to set up your business account, and give you a quick tour of my blog’s account as well. If you’re ready to start creating your pins with Canva, you can see that tutorial here too.
Disclaimer: This post contains affiliate links. I receive a small commission if you sign up or purchase through my link at no additional cost to you. Thank you so much for your support!
If you’re a blogger or business owner and don’t already have a Pinterest business account, promise me you’ll sign up for one ASAP! It is one of the most important steps you can take to see blog growth, no matter if you are a new or veteran blogger. I really can’t stress the importance of this enough! If you need to check out some more information as to why Pinterest is so crucial for growth, you can take a look at my comprehensive course on Pinterest marketing here.
If you have specific questions on Pinterest for business or creating pins with Canva, you can take a look at some of the posts and tutorials on my blog or ask me directly. I also offer custom Pinterest designs if you don’t have the time to make your own, and recently started offering Pinterest Management services for anyone who needs some extra help and wants to save some time!