Long gone are the days that Pinterest was only used for viewing pretty photos and finding inspiration. While this incredible platform is certainly still used in those ways, Pinterest has become an undeniably helpful tool for bloggers and business owners to grow their brands and drive traffic to their websites.
Growing your brand and your Pinterest can be so gratifying and fun but it’s not easy! It takes a lot of time, hard work and patience; just like anything else involved with starting a new blog or a business. But my hope is to lay out a sort of formula for you that I am currently following for my Pinterest accounts in order to inspire you to try the same for yours. If you want to give your Pinterest a makeover but don’t have the time to learn how, you can see the Pinterest services I offer here.
Before we dive in, I’m sure it goes without saying that you should have an account with Pinterest, and better yet you should have a business account with them. This will allow you to track your analytics, create rich pins, and connect your account to your website. We’ll get into all these specifics in a separate post very soon. Once you have the basics of your account set up, give these tips a try to get your Pinterest off to a great start:
create boards that are relevant to your content area (aka niche)
If you’ve been here for awhile you know how I feel about the word niche, (I prefer to call this your “content area” instead). I think it’s really important to keep your “theme” in mind when creating your Pinterest boards for your brand. If you are a health and fitness blogger, I would absolutely expect to see several boards designated to different subtopics in this area. Same goes for fashion bloggers — I would expect to see boards geared towards fashion trends, outfit inspiration, and a reflection of your personal style. If you’re a natural skincare brand I would hope to see your products, tips for taking care of your skin naturally, and maybe even some clean foods to eat to help your skin. Is this starting to make sense?
While I feel you can certainly sprinkle in some more personal boards throughout, you’re going to want to make it very clear to your visitors and followers what your brand is about. Think about the last time you visited a Pinterest profile — were you able to tell what their blog or business was? Keep that in mind as you create your boards.
Obviously you’ll want to keep adding to your boards to really build them up — I’ve seen so many recommendations regarding the suggested number of pins per board; the number I’ve seen most frequently is about 50 pins. This is something I’m currently working on — some of my boards have well over 50 pins, while others have less than 30 (yikes) — so I will update you when this is completed to see if this helps with growth!
write titles and descriptions for your boards
I never used to pay attention to any of the text surrounding the images on Pinterest, let alone the board descriptions. However, as I started read more about Pinterest and use it more frequently, I realized just how important it was to create/update the titles and descriptions of your Pins and your boards. Your words are essentially the keywords people could potentially search for on the platform, which means if you’re using the right keywords, it’s more likely your content will show up on someone’s feed. Your wording should be clear, concise, and terms that are easily searchable. It’s best to avoid puns, odd spellings or phrases in your titles and descriptions, as these may not be found as easily as clear descriptors.
create and upload your own pins using a graphic design tool like Canva
I’ve you haven’t noticed by now, I am absolutely obsessed with Canva. I’ve been using it for nearly two years to create graphics for my business, and now my latest blog. I’ve put together a couple simple tutorials you can view to help you create your own pins in Canva, and how to upload them onto Pinterest. This will come in handy when you want to create your board covers as well.
My recommendation to you, once you’ve created a few pins, is to create one or two more variations of those same pins to also upload to Pinterest. I’ve been playing around with this lately and it’s helping me determine which pins are more visually pleasing.
create cohesive board covers
This requires SO much work but I find it to be so much fun! Similar to creating your own custom pins, you will want to create your own board covers as well. There are endless options as to how you can design your board covers, but my favorite tool is of course Canva. I will be adding a full tutorial on how to create and upload your own board covers here shortly, but you can certainly refer to the custom pin tutorial to give you an idea!
Creating your own board covers makes your Pinterest look sleek, seamless, and organized. Take a look below at my brand’s boards in the top two photos (without custom board covers) and my blog’s board in the bottom two photos.
Can you tell the difference!? The custom board covers tie everything together so nicely, while the random board covers make it feel disorganized and messy. I don’t know about you, but I’m much more likely to stick around’s someone’s Pinterest if it’s easy to navigate!
utilize schedulers like Tailwind
I’ve been using Tailwind for a little over a month now, and I have to say it’s made things a whole lot easier. I have noticed some small impacts on growth and I’ve truly enjoyed learning to navigate all the site has to offer. If you haven’t heard of Tailwind, it’s a tool you can use to schedule pins, connect with a wider audience (through groups called Tribes), and gain all sorts of helpful insights about how you’re using your Pinterest. You can use Tailwind right from their website and install the plug in on your browser, OR you get the Tailwind app on your phone to make browsing and scheduling pins even easier. Scheduling pins may not seem like it’s necessary, but it helps me save so much time and Tailwind even schedules pins to publish at optimal times for me! I’ll keep you all updated on my progress with Tailwind as I continue to use it. If you want to check it out for yourself you can sign up here.
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You can easily plan out a week’s worth of pins to be published for you through Tailwind. However, don’t let that stop you there. You’ll want to remain active in any Tailwind Tribes you’re part of, and check in on your insights to see if there are any adjustments you should be making. I also still love to stay active on my Pinterest account outside of this tool. I love browsing through Pinterest and adding new pins whenever I have a couple minutes to spare!
Coming soon I have a super exciting announcement that will help you guys with your Pinterest, whether you’re a blogger or a business owner! I am so fascinated by this platform and the tools you can utilize to help improve and grow your brand. Do you have any tips or practices you swear by or are implementing right now to help you step up your Pinterest game?